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Clarity, confidence, and control for small business owners.
We base our marketing on a proven system yet are innovative in our approach.
A clear path to get the most
out of your marketing
(stop wasting $!)
A proven marketing system
for your business
Full understanding of exactly what needs to be done for marketing (so you can focus on running your business)
About Spark Lab Consulting
Spark Lab Consulting is a family business run by John Jantsch (Founder of Duct Tape Marketing) and Sara Nay (his daughter!). Together, they have 40+ years combined experience dedicated to building a marketing system to make an impact on the small business owners of the world.
We promise to take the time to get to know your unique business and then base your marketing on a system that has been installed in 1000s of small businesses around the world.
What Makes Spark Lab Consulting Unique?
40+ years of combined experience dedicated to
small business owners
Hundreds of marketing consultants and agencies around the world have become certified in our proven system
Proven small business success system installed in 1000s of businesses in a range of industries
We work alongside you - our main goal is your clarity, confidence, and control as your business grows.
A Look at Our Proven System
Develop a Marketing Action Plan for your business
This is where our innovation comes in. We get to know your unique business and your needs. We learn about your ideal clients, how you stand out from the competition, and map out a plan to guide your clients through the customer journey - know, like, trust, try, buy, repeat and refer. We start 100% of our engagements by helping our clients map out a marketing plan to:
Build a Foundation for your Marketing
Next up, we go to the “lab” and rely on a proven system to build the foundation for your marketing. We look at your website, content, and SEO as a starting point. Once your foundation is laid, we are ready for leads.
We have identified as the most important Elements of a Small Business System:
Elements Of A
Small Business Marketing System
Turn leads into lifetime customers
In an attempt to generate more leads - small business owners end up wasting a lot of money simply trying different tactics - paid advertising, SEO, social media, and the next shiny object. By developing the marketing action plan and laying your foundation, we are here to help you from wasting money, time, and energy on tactics without a plan.
Once the core plan is in place, here are key ways we help clients grow their marketing:
How We Deliver The System to Clients
We work with clients in two main ways:
Done with You Coaching
Let us help train, manage, and activate your marketing team with our Certified Marketing Manager program so you can grow confidently.
Done For You Consulting
Grow your business by letting us install a simple yet effective small business marketing system so you can focus on doing what you love.
“Our visibility skyrocketed almost immediately when we engaged Spark Lab Consulting to help with our online presence. We now have a clear picture and roadmap for the future and our business is booming. If you want to grow your business big-time, Spark Lab is your answer.”
"Working with Sara and her marketing team has been beyond what I could have hoped for! As a doctor who is very busy dealing with patients and trying to run a business, I can't say how much I appreciate how organized, efficient, and goal-specific they are. I truly had NO idea what went into building a brand, a website, and marketing a business. From SEO to targeted ads, social media presence to blog posts, they have helped me make a dent in a saturated market. I have new patients flooding in, yet because of their brand-specific marketing, my patients know my name, my kid's names, even my dog's name. We have been able to grow in size yet not lose touch with those most important to us; our patients. I'm super excited for the future, and actually am planning on expanding my brand further with their help. Very grateful to have found this team!"
“Sara at Spark Lab Consulting has been fabulous to work with, she always went above and beyond for our small nonprofit agency. She took us from our mediocre social media, blog posting, SEO building, and email campaigning and helped us stand on steady ground with consistency, and always helped us to continually build to the next steps to make things great for us and the clients we serve.”
“The team at Spark Lab Consulting has always been attentive to our needs and responds quickly to any concerns that we've had. Our web traffic has improved significantly since we started using their services. Every team member that we've encountered has been friendly, kind, knowledgeable, and truly vested in our success. Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward.”
“As someone who has been in the business world for 30+ years and 15 of them working with MidMarket and SMB I have worked with a lot of marketeers aiming to help my clients. Spark Lab Consulting and specifically Sara ran their process on my business and it was simple, rightsized, effective, understandable, and actionable. THANK YOU. Nice job.”
“Working with my coach, Sara, during the Marketing Plan Coaching Program was a great experience. I was looking for a solution to my company's marketing problems. We have a group of full-service athletic clubs in different locations in the Western United States that require individualized marketing plans. I wanted to find a structured course that guided me through a process to create the plans internally. The Marketing Plan Coaching Program was exactly what I was looking for. We have finally accomplished our goal of executing on a professional marketing strategy!”
"Before this program, I was messily trying to piece together a Marketing Plan for our business. I had a lot of random insight that I just didn’t know how to structure into a cohesive plan. Since starting the Marketing Manager Training Program, I feel much more confident in where our plan is moving, and that it has all the necessary parts for us to be successful. Sara has been incredibly helpful throughout the entire process, answering all my questions and giving helpful feedback. I’m excited to implement the Marketing Plan that I will be leaving this program with."
"Spark Lab Consulting is a big part of my firm’s success! First, it was the books, then an assessment, and then a long-term coaching relationship. I would not be where I am today without their insights and focused counsel. Most importantly they are just a pleasure to work with and I wouldn’t hesitate engaging them."
Duct Tape Marketing
Podcast with John Jantsch
Agency Spark Podcast
with Sara Nay
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