Establish proven systems for Clarity and scale with confidence.

Spark Lab Consulting wants to help you grow your business by setting up systems that get results for the most important areas of your business.


Get Your Business to Run Without You.

Our team specializes in helping business owners, startups, and entrepreneurs successfully operationalize their business through marketing and operations systems. 

Spark Lab Consulting will help you build a stable foundation for the future.

Understanding Your Systems

Marketing System

Know how to put your product or service in front of customers, so they want it. And create a customer journey to help you attract and convert new clients.

Operations System

The playbook to your company; outline responsibilities and create paths for growth to ensure everyone strives for the same goals and shares the same vision.

Marketing and Operations Systems: Two halves of a whole business. 

We bring them together, so you have the full picture.

How We Work

Optimize & Install

The complete 2-day deep dive workshop


The fun begins! We roll up our sleeves and really get to know your business systems from the inside out. 



Perfect the Process

We are with you every step of the way


We will not just help your vision, but we will also be by your side through the process of achieving it



We are here for you.

Who We Are


Founded by business experts and consulting veterans, Sara Nay and John Jantsch, SparkLab Consulting is a small business consulting firm based in Denver, CO with 40+ years of combined expertise in marketing, digital transformation, enterprise operating systems, people & process organization, and scalability techniques. 

We aim to be genuine partners to our clients and achieve long-term success together.


Sara Nay

Founder / COO Duct Tape Marketing / Expert Marketing & Operations Strategy Consultant

John Jantsch

Co-Founder / Founder & President Duct Tape Marketing / Expert Marketing & Operations Strategy Consultant

How Do We Differ?

Trusted Experts 

With 40+ years of experience we offer expert insights on all of the most relevant topics for your business, like personnel, operations and marketing

Individualized Approach 

We understand that no two businesses are alike. So if your business is at a crossroads we can help by creating a customized and detailed plan just for you

What Our Clients Have To Say

“Our visibility skyrocketed almost immediately when we engaged Spark Lab Consulting to help with our online presence. We now have a clear picture and roadmap for the future and our business is booming. If you want to grow your business big-time, Spark Lab is your answer.”

Jake Schloegel

Schloegel Design Remodel

“Working with Sara and her marketing team has been beyond what I could have hoped for! As a doctor who is very busy dealing with patients and trying to run a business, I can’t say how much I appreciate how organized, efficient, and goal-specific they are. I truly had NO idea what went into building a brand, a website, and marketing a business. From SEO to targeted ads, social media presence to blog posts, they have helped me make a dent in a saturated market. I have new patients flooding in, yet because of their brand-specific marketing, my patients know my name, my kid’s names, even my dog’s name. We have been able to grow in size yet not lose touch with those most important to us; our patients. I’m super excited for the future, and actually am planning on expanding my brand further with their help. Very grateful to have found this team!”

Dr. Elizabeth Turner

Fox Point Dental

“As someone who has been in the business world for 30+ years and 15 of them working with MidMarket and SMB I have worked with a lot of marketeers aiming to help my clients. Spark Lab Consulting and specifically Sara ran their process on my business and it was simple, rightsized, effective, understandable, and actionable. THANK YOU. Nice job.”

Dylan Gray

Dylan Gray Consulting

“The team at Spark Lab Consulting has always been attentive to our needs and responds quickly to any concerns that we’ve had. Our web traffic has improved significantly since we started using their services. Every team member that we’ve encountered has been friendly, kind, knowledgeable, and truly vested in our success. Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward.”

Janette Eckert

Alpine Ductless

“Sara at Spark Lab Consulting has been fabulous to work with, she always went above and beyond for our small nonprofit agency. She took us from our mediocre social media, blog posting, SEO building, and email campaigning and helped us stand on steady ground with consistency, and always helped us to continually build to the next steps to make things great for us and the clients we serve.”

Steffany Ave

Adoption & Beyond

“Spark Lab Consulting is a big part of my firm’s success! First, it was the books, then an assessment, and then a long-term coaching relationship. I would not be where I am today without their insights and focused counsel. Most importantly they are just a pleasure to work with and I wouldn’t hesitate engaging them.”

Jack McGuinness

Relationship Impact

“Before this program, I was messily trying to piece together a Marketing Plan for our business. I had a lot of random insight that I just didn’t know how to structure into a cohesive plan. Since starting the Marketing Manager Training Program, I feel much more confident in where our plan is moving, and that it has all the necessary parts for us to be successful. Sara has been incredibly helpful throughout the entire process, answering all my questions and giving helpful feedback. I’m excited to implement the Marketing Plan that I will be leaving this program with.”

Alexa Arciero

South City Print

“Working with my coach, Sara, during the Marketing Plan Coaching Program was a great experience. I was looking for a solution to my company’s marketing problems. We have a group of full-service athletic clubs in different locations in the Western United States that require individualized marketing plans. I wanted to find a structured course that guided me through a process to create the plans internally. The Marketing Plan Coaching Program was exactly what I was looking for. We have finally accomplished our goal of executing on a professional marketing strategy!”

Eric Schmitz

California Athletic Clubs

Podcasts

Practical Strategies For Starting A Business

In this episode of the Duct Tape Marketing Podcast, I interview Steve Hoffman, also known as Captain Hoff.

7 Steps To Building Your Own Givers Community

In this episode of the Agency Spark Podcast, Sara talks with EA Csolkovits on 7 steps to building your own Givers community.

The Key To A Successful Non-Profit Marketing Campaign

In this episode of the Agency Spark Podcast, Sara talks with Emily Heck on the key to a successful non-profit marketing campaign.

Blog

5 Keys To Transforming Your Business And Living The Life You Want

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. About this episode: In this episode of the Agency Spark Podcast, Sara talks with Read More

The Value Of Design And Why To Sell It

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. About this episode: In this episode of the Agency Spark Podcast, Sara talks with Read More

How To Have Your Most Productive Day Ever

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. About this episode: In this episode of the Agency Spark Podcast, Sara talks with Read More