About the show:
The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.
About this episode:
In this episode of the Agency Spark Podcast, Sara talks with Jason Barnard on how Google is a child and we need to learn to educate it.
Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).
His backstory – from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean.
Key topics:
- How to educate Google to understand who you are, what you do, and who your audience is
- How to think about SEO and where things are headed
- How Kalicube Pro helps you signal expertise, authoritativeness, and trustworthiness to search engines
More from Jason Barnard:
Transcript:
[fusebox_transcript]
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.