How To Turn Your Agency Into A Profitability Machine

About this episode:

In this episode of the Agency Spark Podcast, Sara interviews Marcel Petitpas on how to turn your agency into a profitability machine. They discuss the agency profitability flywheel, creating accurate estimates, value vs. hourly pricing, the agency pricing quadrant, tips for tracking time, client reporting and more!

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems.

He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.

In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he’s helped hundreds of agencies around the world improve profitability and cash flow in their business.

When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.  

Core ideas:

  • Unpacking the Agency Profitability Flywheel & the Agency Pricing Quadrant
  • Creating accurate estimates by understanding where your risk is
  • Understanding when to use value-based pricing versus hourly-based pricing

Show notes:

Transcript:

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