Why You Should Start Your Own Podcast Today

 

Agency Spark Podcast with Nick Nalbach

In this episode of the Agency Spark Podcast, Sara interviews Nick Nalbach. Online business owner and host of the Nine-Five Podcast, Nick Nalbach aims is to help others achieve financial freedom. He interviews successful entrepreneurs and business owners and shares his own strategies and tactics to help aspiring entrepreneurs break free from the 9 to 5.

Learn more about Nick Nalbach:

Transcript:

Sara Nay: This episode of the agency spark podcast is brought to you by monday.com, a powerful project management platform. Learn more about how to set your team up for success@ducttapedotmeslashmondaymoreonmonday.com later in the show.

Sara Nay: Welcome to the agency spark podcast. This is your host, Sarah. And today on the show, I have Nick Novak business owner and host of nine five podcast with the goal to help others achieve financial freedom. So welcome to the show next.

Nick Nalbach: Thank you so much for having me, Sarah. I'm excited to be here.

Sara Nay: Of course. So I'd love to start with your story a bit first. So I believe you currently work at a nine to five job with the goal of transitioning to full-time entrepreneurship. So tell me a little bit more about that.

Nick Nalbach: Yeah, that's exactly right. I'm right now, I work as a project manager for a construction company and that's my nine to five and everything that I'm doing with nine five to freedom and the nine five podcasts is just what I'm doing on the side. Trying to, like you said, get out of the nine to five and focus on something that I've built. Um, the whole premise behind it, I guess came, when I entered into the corporate world, I realized that something was off. I, it wasn't something I really enjoy it. I couldn't see myself doing it for the rest of my life. Like when I think years down the road, it's like, I really want to be doing this. But at the same time, I didn't really know what I wanted to be doing. So it was like, okay, I guess I'm just going to sit here.

Nick Nalbach: And it wasn't until I found out that entrepreneurship, because in my mind I had it like fantasize that you have to be Elon Musk in order to have your own business. And you need to be a billionaire. You need to be super popular, but entrepreneurship really isn't like that. You can have your own business, you can start and build something of your own and you don't need the fame, but you can still be comfortable with your life. And financially you can be comfortable by building something on your own. And when I realized that's what kind of introduced 95 to freedom, and yes, I don't have the business to leave the nine to five yet. So my whole intent was to bring people on that journey of trying to get out of that nine to five. So what am I doing to build my business in my brand so that I can leave that nine to five and hopefully people follow along and pick up tips along the way so that they can do the same.

Sara Nay: And what will your core offering ultimately be behind nine five? Freedom is it's helping people to really make that leap. And is it through coaching or trainer? What's the core offering?

Nick Nalbach: Yeah, so up until this past year, most of my offering, like it's just been content, I've just been putting out content. The podcast blogging started dabbling in video. And this year I started focusing my efforts on online courses. And when I launched the podcast, that's been my like, aha moment. Like podcasting is what it's, where it's at. This is what I want to be doing. So I started working on some courses for podcasts or specifically up and helping aspiring podcasters get started. So I've worked with several people doing that and that's, I just have a blast podcasting and I want as many people as I can to get into it, because I think it's such a fun experience. And it's so beneficial for if you are just a brand for trying to start a brand, if you already have one, like, I dunno, it's just been a fallen in love with it since I started.

Sara Nay: Yeah, I agree. I've been podcasting for about five months, four months, five months now. And I just love every conversation. I have. You just talked to really interesting people and you get to, I learned, I personally, as a host learned something every single time I speak with someone. So it's a great continued education. Hopefully I'm providing value to people that are listening as well. And that's actually what I wanted to dive into deeper with you today is the topic of podcasting. And so in your opinion, and you touched on it a little bit, there is why should someone start a podcast

Nick Nalbach: In my opinion, and this is just my personal opinion, but in my opinion, I think podcasting and video is probably one of the greatest forms of content that you could be creating aside from being able to talk with amazing people. Like what you just mentioned, no other platform. If you get into blogging or write written content, there's only so much you can do with that content. If you have a podcast or you do video podcasting, you can repurpose that content in so many different ways where now that one form of content can become dozens of pieces of content, whether that's social media transcribing the podcast episodes, like it's basically endless on what you can do with that content once you've actually created it. So just from a strategic standpoint alone, I think podcasting and video podcasting by far trumps out any other form of media.

Sara Nay: Yeah, absolutely. I'm, you're huge on repurposing content. You get a lot of bang for your buck. And so let's say someone does a podcast interview. They want to transcribe it. How are ways they can use that transcription to get more value out of it?

Nick Nalbach: Yeah. So I actually, I use a plugin, my website, everything that I do is built out a WordPress. So I use a plugin called fusebox and it's actually, it works as like a podcast player that you can embed in your website and you can actually embed the transcript into your website as well. So that alone provides a lot of value in terms of having written content, showing up in search engines, the search engine optimization, and then you can really take that and repurpose it. You could turn it into a small blog post. I've done that in the past where I take bits and pieces and craft my own like article out of it. But the main thing that I like to do is embed the transcript in there. And then I actually have, if you want to download the transcript, you put in your email address and then it gets sent to you. So now it also acts as like a lead capture as well.

Sara Nay: Yeah. So that's huge constant upgrade. I love it. Perfect. Cool. So I think all that makes a lot of sense. One of the things that I hear all the time in terms of struggle, I hear a lot of people say, yes, I know I should be podcasting, but how do I even start? And so do you have any advice for, if someone realizes the importance of it, they're excited about it, but they just really intimidated as to like, where do I host it and what microphone do I need? How do I get followers? So how do you help people get started into that world?

Nick Nalbach: Yeah. One of the biggest things I hear when people say that they don't get into podcasting is either they're intimidated by it, or they're worried about the cost and you can get into podcasting for less than a hundred bucks. You can host your podcast for free with platforms like anchor. So money, I don't think is really a true issue when it comes to podcasting, so many different options. And I think that's what can also become intimidating. You've got all these microphones, you got headphones. Should I do camera? What hosting do I do? And for the most part, they all operate the same. There's not a huge difference between one and the other. So really what I like to tell people is just pick one and go for it. Like it's easy to get caught up in like making that decision and trying to figure out what's going to be best.

Nick Nalbach: This microphone that I'm on. I use this for every episode that I do by itself is like a $60 microphone, super cheap. And they make these blue Yeti's that are hundreds of dollars and blow people's minds like, oh, podcasting is expensive. It's no, you can get started for very cheap. And then in terms of actually getting on, if you're not used to getting on camera or getting in front of people and interviewing people, that is very much something that I struggled with before I even started the podcast, I tried to do video content and it was atrocious. It was so bad. It's hard

Sara Nay: To go back and watch like early stages of yourself. Oh,

Nick Nalbach: It was terrible. Like that red button that dang red button, like that was so intimidating for whatever reason. Like I could go and talk in front of people and not have any problem. But as soon as I'd go to hit that button, I'd lock up and freeze. But what I found through starting to do interviews because I was, for some reason, it was like me talking on a microphone by myself, just felt super weird. So when I got into doing interviews with people and actually talk with people, it can turn more into a conversation. Just me asking questions then like trying to be super rigid and formatted. And that made it so much easier because I can pretend like it's not even a podcast. It's just you and me having a conversation right now to ease the tension. And then you just get more comfortable with yourself on the microphone and on camera and just come together. But you just got to put yourself out there and just take that leap, knowing that it might sound not that great to start, but as you get more comfortable, it's just going to continue to get better. Yeah,

Sara Nay: I absolutely agree. I was, I was one of, I was intimidated with it at first. And if you listen back to my first episode, like my voice is like shaking in the introduction, introducing the person. Cause I was like so nervous. But as you mentioned, I feel the exact same way. Like oftentimes when I'm recording these shows, I feel like it's a conversation with the person I'm speaking to and it gets so much easier every single time. So I think just getting out there, practicing, putting yourself out there a bit and doing it and it's going to feel more natural over time.

Nick Nalbach: Yeah, absolutely. That's that was the biggest thing that was holding me back from starting was being too nervous. Yeah. And it was once you just dive into it and you say, you know what, who cares? Maybe no, one's going to even listen. So why not just go for it? And then yeah, you just can loosen up a little bit. It's it's fun. And now that I'm in it, I wish I would have started it earlier.

Sara Nay: Yeah. I couldn't agree more. So now let's say, okay, someone's going to get over their fear or they're going to launch their podcast. They got their microphone. How do they get people to actually listen to their show? How can they gain an audience? Okay.

Nick Nalbach: So one of the best places to get people to listen to your show is by bringing guests on because guests are going to want to share their interviews with other people. They're gonna want to showcase everything that they're talking about to their audience. So I always try to get my guests to share my podcast episodes when they come on my interviews, I like to put together some content for them or if they want to create their own, by all means. But giving them all the links that they can share it to their audience, because that's going to be the best way to drive attention towards you. Social media. That's obviously the big one there. And like we said, with podcasts and you can repurpose that content. You can create audio grams, like the videos with the little wave forms, going across a screen and just make attractive Instagram or Twitter posts or wherever you're active and just publishing it to your audience and bringing them in.

Nick Nalbach: And then in terms of finding new people, SEO does actually play a big role in that the search engine optimization does play a role. I've had several people that have reached out to me saying that they've listened to the podcasts. I'll cool. Like where did you find it? Oh, I was doing a random search and yours popped up and I listened to it and I think it's awesome. It's like, holy cow, like I did not think you would just randomly find it. I thought it had to be people that I engaged with and interacted with. And that's just not the case.

Sara Nay: Yeah. That's great. And so another hurdle, but I can see people when they're just getting started as, okay. How do I find guests that don't have a lot of listeners yet? Who's going to actually want to be on my podcast. And so do you have any platforms or tools or resources you'd recommend on how to find guests maybe aside from your personal network? Cause that's where I started. I knew a lot of people that I was like, oh, I can ask this person. I want to get their ideas. But then after a while I'm like, okay, let's expand outside of my network. And so what do you have in terms of advice there? First of all?

Nick Nalbach: Well, I started the exact same way. I went to a couple of people that I knew had businesses and I was like, Hey, can you just come on and talk? And then I was building a little bit of an audience. I was engaging with people on Twitter. So that was the very next place that I went to. I found people that were my demographic, the type of person that I would want to come on the show. And I just said, Hey, I, this is a new podcast. Like you willing to just come on. And a lot of people that was their first time on a podcast, which is great. Cause it's like, okay, well I'm new, your new, let's just do this. But one thing I would recommend, if you do have a podcast, you're getting guests on the show, ask that guest, do you know of anybody that would be willing to come on the show and share their experience or someone who would be a good for the show?

Nick Nalbach: That's probably one of the best ways to get clientele because they're reaching out. Like you build that connection and you have that trust factor. So if you come on my show where I come on your show and say, Hey, I have this other person that might be interested in coming on. They're like, oh, Nick was on Sarah's podcast. I'll come on the podcast. Like you instantly have built trust, even though you've never met the person. And then as far as tools go, there are two main tools that I like to use. And I think would work really well. Regardless if you're a brand new podcast or you've been podcasting for awhile and it was our goal or wild cast, the website is go wild, cast.com and pod match. Both of those platforms have been huge because I've been more consistently posting. I've had people pitching me all the time.

Nick Nalbach: Now that's another thing too. Once you get to a certain point after you hit so many episodes, then people start to come to you. And you've got all these podcasts like agencies that'll reach out on behalf of other people. And I've noticed those coming in a lot more since I've been more consistent with it. But one tip that I did find out actually talking to a podcast agency owner is they primarily target podcasts that have more than 10 episodes, preferably more than 25 episodes because most podcasters end up quitting before they hit episode 10 because they don't realize what goes into it or they just get into midnight intimidated by it. Or they don't see the immediate success from it suddenly give up. So a lot of those podcasts agencies will look for podcasts that have 10, 20 episodes before they actually start reaching out to those specific podcast hosts.

Sara Nay: And now a word from our sponsor monday.com work without limits. monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of monday.com. I start my Workday by pulling up the platform and spend my day working within it from everything from task management to running client engagements, learn more about monday.com at duct tape.me/monday. Now back to the show I experienced both of what you outlined there. So in terms of people starting to reach out to me after agency Barker's around at first, it was quiet. And then I'd say after 10 15, you know, that's when more and more requests started coming in. And now I post once a week is when I publish. And I never really having to look for guests anymore. Most of it's either coming to me from agencies or we connected on pod match as well. And so I'm a huge fan of that tools. I hadn't heard a pod match. I signed up for them and that's where I get most of my guests now as well, because it's really a helpful platform because it gives you like questions to ask and bio information and headshots, and it matches you with people that have aligned interests. And so that's been a huge tool for me as well.

Nick Nalbach: Yeah. And the company, I actually interviewed the owner Alex on my podcast and he is one of the coolest guys ever. He really cares about his audience. He cares about the users of that platform. I've since I actually started taking this seriously, I was on it, just picking around. I didn't fully dive into it, but now that I have it's holy cow. There's endless opportunities here now. So yeah, definitely take advantage and it's free. Yeah,

Sara Nay: Yeah, absolutely. Yeah. When I first signed up, I even like received a personal email from him just being like, Hey, I want to help you get the most out of it. If you have any feedback or questions, let me know. And I thought that was a really nice touch. Yeah.

Nick Nalbach: Yeah. That was a good guy. It's an awesome company and an awesome platform for sure. Yeah.

Sara Nay: Um, so you dove into this a little bit earlier, but not in too much detail. So let's say someone's published or show on their blog. They transcribed it. They did all that great stuff. Any tips on like how to really get someone's attention on LinkedIn or Instagram or social media platforms for the show?

Nick Nalbach: What I like to do is take a look at some of the other podcasters that are in my space. So go look out whoever, whatever niche you're in or whatever industry you're in, look for podcasts in that industry and see what the most popular podcasts are posting a lot. Like the content will vary greatly because some will just do the audio gram, some just do images and you'd see trends on what is super effective and what's not very effective. So I actually, as I was doing mine, I have been looking up to John Lee Dumas for the longest time being an entrepreneur podcast. And I was paying attention to what he was posting. And I started emulating some of that on Instagram. And it's super simple, but I would definitely observe you can't go wrong with just taking a look at what your competitors are doing. That's probably your biggest advantage because they're already doing something and it's working obviously notes, try to basically emulate what they're doing and you can't really go wrong because it's a proven method at that point.

Sara Nay: Yeah. Yeah. I think that's so smart. That's what we tell people in just like general marketing as well, which is lot what we teach and educate people on. It's come up with your messaging, but focus on what your competitors are doing. And even your aspirational competitors, as you mentioned, you know, there with entrepreneurial and fire, it's like, what are your aspirational competitors doing? What can you use? What's already working versus trying to just make some stuff up from scratch. So I think that's a key point. One of the areas we didn't really talk about yet, but I want to dive into is what about preparing for your shows? Do you have any advice on what people should do in order to get ready to actually conduct the interviews?

Nick Nalbach: Th that's a tough one because I've given it a lot of thought and I've listened to so many people in like their preparation methods. And I don't do a lot of prep to be honest, I do very minimal and I'll basically I'll have a conversation. I'll have like 15 minute call with them before we actually booked the podcast interview. Just put a face to the name, get to know him a little bit, but then I don't ask a whole lot of super personal questions or get too deep into their business because I want to save that for the interview and I to come at that interview with a sense of curiosity. And if I already know the answer to the question I'm going to ask, or maybe I forget to ask a question because I already know the answer and I don't even think to ask it anymore. So I kinda like to keep it very brief. I'll do some research on the guests that I bring on and just come up with a list of questions that I have for them based on what I can find out online. And then I come into the interview with basically as another listener of the podcast in a way, and just ask the questions that I have for them. And hopefully the listeners on the other end feel that, and I don't know, fit with the episode a little bit better.

Sara Nay: Yeah. And I couldn't agree more when I was just getting started. I felt more of, I need a S like almost like a script. Like I wanted to have like my questions written out, but then the more I did them, it's like someone would say something and I would be genuinely curious about what they just said. And so we'd go off on this little side path and then my list of questions would be for God. And so I'm the same way now. And I'm preparing it's, you know, I have questions in mind that I wanted to ask you today. And I feel like we could actually a lot of them, but I'm not like following a close script. I mean, wedding, you ultimately, as a guest lead, lead the show, which is great.

Nick Nalbach: It's just, it feels more natural. It feels more raw. I've talked with some guests that have gone on some very big podcasts that have said, yeah, I went on this show and it was like, so scripted. Like we weren't going off topic at all. This is the order we were going to do it. This is what we're going to talk about. And he said it was uncomfortable. So I like keeping it very natural. I like it just being conversational and just let someone listen in on our conversation essentially. But besides that, like in terms of like prep of like, not interviewing the guest, but like equipment prep and all that definitely test your equipment before you go into it. I've had several episodes that have just gone bad because equipment malfunctioned or internet connection is poor or for whatever reason, the computer just doesn't pick up the mic. It just stupid little stuff like that. So definitely test your equipment to make sure everything's running before you just dive right into the episode.

Sara Nay: Yeah, absolutely. Couldn't agree more. You've shared a lot of great insight. I want to ask one more question before we wrap things up. So out of all the guests you've interviewed, what has been your most interesting guest so far?

Nick Nalbach: Who? That is a good question. Hoof,

Sara Nay: What put you on the spot there?

Nick Nalbach: Yeah, no kidding. Probably one of the most interesting people that I got to interview, and the reason I think is interesting is just because it's someone that I've looked up to throughout the whole process ever since I found entrepreneurship, I've been listening to his podcast and that was pat Flynn. And I don't know, it was like a star struck moment just because he, as soon as he got on the camera and he was in front of me, I was like, holy crap. Like he's here to talk to me. He's not just talking to YouTube or talking to his fans now he's talking to me. So I think that was probably one of the most interesting experiences just cause I've never had that like holy crap moment.

Sara Nay: Yeah. I love it. Thanks for sharing Nick. If people want to connect with you online, where can they find you? Yeah,

Nick Nalbach: I am on pretty much every social media platform. I'm most active on Twitter. Um, so if you go at nine, five free and it's all spelled out, so N I N E F I V E F R E on Twitter, Instagram, pretty much anywhere you can find me there. Otherwise, if you want to see what I'm doing with the podcast or follow along on the entrepreneurial journey, you can go to nine, five podcasts.com and that will actually direct you directly to that nine five to freedom brand and kinda be able to see everything that we've got going on.

Sara Nay: Wonderful. Thank you for sharing your insight today. Hopefully we've inspired one or two more people to get into the podcasting world if they're not already. And thank you all for listening to the agency spark podcast,

 

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This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday

 


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